David Shane

About David Shane

David Shane is a distinguished public relations professional and strategist who operates out of Los Angeles, California. Over the years, David’s career has expanded across multiple decades, during which time he has provided his expertise to leading global media and entertainment firms. He is widely recognized for his acumen in strategic communications, corporate positioning, and issues management, which have been pivotal in defining his professional journey.

Childhood and Learning Journey

Originally from Philadelphia, Pennsylvania, David Shane was raised in an environment that deeply valued education and a diligent work ethic. Pursuing higher education at the University of Pennsylvania, David earned a Bachelor of Arts in Communications. His academic tenure at the university was crucial, providing him with a robust grounding in communication theories and practices that later became the cornerstone of his career in public relations.

Kicking Off the Career Journey

David’s professional life commenced in the early 1990s when he joined the Political Unit at CBS News in Washington, D.C., as a researcher. After his tenure at CBS, he transitioned to working as an Assignment Editor and Field Producer for CBS in Philadelphia. This phase of his career was instrumental in honing his skills and setting the stage for future advancements.

Comcast: A Stepping Stone

In 1999, David’s career took a significant turn when he joined Comcast in Philadelphia. He ascended rapidly within the company, starting as the Director of Communications, where he developed a regional corporate communications strategy that would be replicated company-wide. His effective management and strategic insights led to his promotion to Vice President of Communications and Original Programming in 2001, making him the primary spokesperson for Comcast’s largest division.